Varsity Spirit Catalog: Shells Section

For the Varsity Spirit catalog, I provided art direction and layout design for the shells section. In cheerleading, shells are the signature sleeveless tops that form the foundation of a team’s uniform. My work focused on shaping the visual presentation of product photography—balancing technical details with aspirational imagery—and creating a clear, intuitive layout that allowed coaches and athletes to easily explore style options. The final designs showcase the versatility of shell uniforms while maintaining a clean, energetic aesthetic that reflects the spirit of the brand.