Varsity Spirit Catalog: Shoe Section

I was responsible for developing and executing the shoe section of the 2023 Varsity Spirit Catalog. I created the initial concept and designed layouts using placeholder photography, establishing the visual direction for the spreads. During a two-day trip to Dallas, I provided on-set art direction, styled the shoes, and collaborated with the photography team to ensure each product shot aligned with the concept. After the shoot, I integrated the final images into the layouts, creating detailed mockups for the Premedia Artists to accurately execute the spreads. This project allowed me to guide the section from concept through completion, delivering a cohesive and polished final presentation.