My Role at Grandin Road

Designed home décor and furniture content such as catalogs, lookbooks, and direct mail

Grandin Road is a leading retailer of furniture, home décor, and seasonal products. I crafted print and digital experiences — from media lookbooks and direct mail to in-store signage and product tags — designed to engage customers and drive sales. I developed layouts and style guides, ensuring every page was polished and consistent with brand standards. I helped drive sales by refreshing customer package inserts, and collaborated with the marketing team and developers to update private-label credit card collateral, rolling out new designs across multiple channels.

Will Taylor Collection Lookbook

Developed the concept, directed photography, and designed a promotional lookbook for Grandin Road’s collaborative collection with designer Will Taylor of Bright Bazaar.

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