I designed this door mat during my time at Grandin Road. At the time, they didn’t sell many door mats that actually said “welcome” on them. I remembered that one time my wife was searching online for a door mat that said “welcome,” and was disappointed with the options she was finding online. I wanted to make one that felt modern and that stood out in a subtle way. I thought the “W” in the font was unique, and the black and white stripes would help it stand out.