My Role at Varsity Spirit

Design and art direction that showcased Varsity’s cheer, spirit, and style

Varsity Spirit is a global leader in school spirit, athletic achievement, and student experiences, providing premium products and organizing world-class events for cheer, dance, performing arts, and yearbook. As a Freelance Graphic Designer and Art Director, I helped develop the style guide for Varsity’s annual cheerleading catalog, conceptualized and mocked up layouts — including a dedicated shoe section — and provided on-site art direction for product and model photo shoots in Dallas. I styled products, worked alongside the photography team to complete shots, and designed visual comps to guide Premedia Artists in final photography placement and styling.

Shoe Section

Designed and art-directed the shoe section of the Varsity Spirit Catalog, establishing the visual concept, guiding on-set photography, and creating polished layouts.